TY - JOUR AU - Kaufman, Rachel E. AU - Snipes, Madeline AU - Wallace, Catherine AU - Terris, Martha PY - 2023/03/16 Y2 - 2024/03/28 TI - Urology Reach on Social Media: Appealing to Future Potential Applicants JF - Société Internationale d'Urologie Journal JA - Soc Int Urol J VL - 4 IS - 2 SE - Original Research DO - 10.48083//JKKQ6501 UR - https://siuj.org/index.php/siuj/article/view/248 SP - 112-116 AB - Objective On average, internet users aged 16 to 29 years spend 3 hours per day on social media platforms. Previousresearch has identified social media as an important tool for prospective applicants in the age of virtual residencyinterviews, but no study to date has included TikTok as a social media platform of interest. TikTok is the fastestgrowingsocial network in the United States, and there were predictions it would reach 1.8 billion users by the end of2022. This study seeks to understand the difference in reach of Facebook, Instagram, Twitter, and TikTok to informmedical student engagement efforts.Methods A binary (Yes/No) poll was posted on MCG Urology accounts on Facebook, Twitter, Instagram, andTikTok. The poll asked the question “Are you a medical student?” and was open for viewing and/or response on eachplatform for 24 hours. The number of total views and the number and percentage of respondents were recorded foreach application. Engagement was determined by the percentage of viewers who responded to the poll.Results A total of 3038 views and 839 responses were collected from all social media platforms. TikTok had thehighest number of views (1838) and responses (617) but low engagement (33.56%). The highest percentage of “Yes”responses was on Twitter (61%); however, Twitter had the lowest engagement of 7.2%. Results of a chi-square testshowed that while the total raw number of medical students reached was highest on TikTok, of all those who engagedwith the poll, there were statistically significantly more medical students on Twitter (P < 0.0001).Conclusions Medical student outreach can be successfully conducted through social media. Twitter allows forengagement with a statistically significantly larger proportion of medical students, and TikTok allows access to agrossly larger audience of medical students. Urology residency programs should consider the utility of both Twitterand TikTok for student outreach. ER -